Jan Clausen, Managing Partner, clausen (at) factory92 (dot) eu


Partner and co-chief at FACTORY 92. Jan has been a German music industry professional for almost 20 years, making him a both experienced, connected and respected profile in the highly competitve GSA music industry. Having started as a tour manager Jan quickly worked his way up the music industry career ladder and eventually found his home in music PR and marketing. This led him to co-found and run the legendary German music PR agency Queen About Music from 2003 to 2012. If you were to ask his colleagues (or clients) they would not hesitate to tell you how creative this man's brain is (though this North German gentleman would never claim something so bold himself).

Christian Holl Buhl, Managing Partner, buhl (at) factory92 (dot) eu


Partner and co-chief at FACTORY 92. Christian is a Danish citizen but has been an expat most of his life, spending his youth and childhood in Brussels as the son of a EU lobbyist. This background is also the backbone of Christian's key professional competence. Namely the capacity to understand interests and shape, translate and succesfully deliver border-crossing campaigns and business plans. Before joining FACTORY 92 (in January 2013) Christian spent much of his youth touring with his own rock band, completed bachelor and MBA degrees in business and founded and ran Brussels-based music export consultancy the rocking factory from 2007-2012.

Yan Mangels, Partner & Accounting, mangels (at) factory92 (dot) eu


Yan has been an influential German music industry professional for several decades having founded and headed legendary German hip-hop booking agency Wir Kümmern Uns and co-founded Queen About Music. Yan’s main profession is his job as senior agent at one of Germany's leading live agencies FKP Scorpio. When things get hectic and crazy (which happens in agency life) one can always trust in Yan's experienced cool mind to bring things down to the constructive level again.

Janika Reuter, International Relations & Marketing Manager, reuter (at) factory92 (dot) eu


Janika holds a master’s degree in Management of Creative Business Processes from Copenhagen Business School. Her music industry career started in 2013 at Berlin based record company Trickser Tonträger, where she worked with booking, concert production and PR. During her four year residency in Denmark, she freelanced as PR coordinator for ListenCollective (DE) and also worked at the Roskilde-based agency B Group (DK). Janika's analytical mind, team player mindset and capacity to find solutions to complex challenges, prompted her promotion from Coordinator to Manager in September 2019, after a mere 14 months at the agency. Janika today oversees both international and national campaigns within the fields of B2B and B2C campaigning, and clients such as Reeperbahn Festival and SZIGET Festival.

Melanie Gerth, Campaign Coordinator, gerth (at) factory92 (dot) eu


Melanie is bachelor in business management and joined FACTORY 92 in January 2018, following a 2-year spell at Münster-based label, management and service-agency UNCLE M MUSIC. Before entering the music industry in 2016 Melanie completed a professional banking education and worked in banks for more than 4 years, making her the perfect coordinator for our PR and marketing campaigns (numbers, deadlines, people, etc.). Melanie is working across a wide spectrum of projects including the likes of Balaton Sound, SZIGET Festival and Roskilde Festival. Combining her northern German sense of humor with a real talent for juggling budgets and campaign processes Melanie is an important part of the glue that holds this agency together.

Ida Sällinen, International Relations Coordinator, saellinen (at) factory92 (dot) eu


Ida is Bachelor in Cultural Management (Metropolia University of Applied Sciences, Helsinki, Finland) and re-joined FACTORY 92 as full-time staff member in September 2019, following a successful internship at the agency during the first quarters of 2019. Ida was placed at FACTORY 92 by Music Finland's international talent exchange program, and didn't disappoint with her energetic, effective and result-driven approach to things. Ida joins FACTORY 92 with plenty of experience from the Finnish music industry including spells at Music Finland (export office), Misc Management (DJ booking) and Provinssi Festival. Ida will be involved with international campaigns for the likes of Music Finland, c/o pop and FKP scorpio.


Laura Schaefer, PR Coordinator, schaefer (at) factory92 (dot) eu


Laura holds a master's degree in cultural and sound studies from Leuphana University Lüneburg and a bachelor’s degree in popular music and media. After making stops in Paderborn, Cologne and Wroclaw, Laura relocated to Hamburg in the summer of 2017 where she started working as a project and PR manager at the independent label popup-records and started writing for the music and concert blog In the summer of 2019 she completed an internship at Reeperbahn Festival’s showcase department before joining FACTORY 92 in August 2019, working on projects such as showcase PR at Reeperbahn and radio plugging for clients such as Secretly Canadian. Laura's postive and effective can do attitude is already proving to be a real asset for the agency and our clients.


Frithjof Vogelsang, PR Coordinator, vogelsang (at) factory92 (dot) eu


Frithjof graduated as bachelor in Metropolitan Culture at Hamburg's HafenCity University in 2019, and is also the drummer of the exciting new Hamburg rock outfit Land In Sicht. Following a succesful 1-year spell as Intern and Student Help at the agency Frithjof joined the team as regular employee in August 2019 upon his graduation. At FACTORY 92 he successfully connects the management basics from his studies with his passion for music, supporting key areas such as the Festival and Radio PR. Frithjof is as calm and cool as the German North Sea and as reliable as they come. A PR agent who truly walks the talk.





Kathrin Adams, PR Coordinator, adams (at) factory92 (dot) eu


Born in Luxembourg, with Scottish roots, Kathrin is the most recent addition to our international team. Kathrin has a Bachelor’s degree in Sociology and English Language and Literature from the University of Trier. While studying for a Master’s degree in Culture and Communication, she worked as an intern at a music PR agency in Dortmund, where she set foot for the first time in the music business as a radio promoter. After two and a half years’ experience in this field, Kathrin has now joined FACTORY 92. As well as her irrepressible enthusiasm, Kathrin also brings with her an extensive historical knowledge and appreciation of modern popular music. 

Anna-Lena Peters, Intern, presse (at) factory92 (dot) eu


Anna-Lena is studying for a master’s degree in Music & Creative Industries at the Popakademie Baden-Württemberg and finished the Bachelor in Cultural Studies and Digital Media at Leuphana University Lüneburg. After completing an internship at a conventional PR agency she decided to angle her career in the Music Business direction and worked at the independent label popup-records as an intern in the promotion team. In her studies at Popakademie, she practiced a lot in creating marketing concepts for artists, events and companies. With the experience of working in a marketing team for a festival in Lüneburg and being part of the booking and marketing team at Calluna Festival, she is supporting FACTORY92 now as an intern with the focus on festival PR.