Thanks for dropping by. In case you don’t know us here are the facts:


We are a passionately run PR, marketing and consulting agency based in Hamburg, Germany, specialized in pop, rock, indie, hip hop and electronic music relations.


We have a rich +10 year history of promoting and marketing quality bands and music brands (from the big guns such as Robbie Williams and Roskilde Festival, to fresh new names such as Konni Kass and Whitney), while working for some of the international music industry’s most influential companies (from FKP Scorpio over Believe Digital to SZIGET Festival). This gives us unique access to the music, it’s fans and stakeholders coupled with the agency competence needed to create and execute campaigns that effectively engage with the attractive lifestyle segments surrounding the music.


We stick to what we know best – the music (knowing the trends, artists, events, consumer behaviors and professional decision-makers).


We have the capacity to work across the European borders.


We apply a both creative and advisory approach towards communication and client relations (not just passive sales of standard services, but rather a creative case by case approach, and having the guts to contradict clients if their wishes make no sense when confronted by market realities).


Yours sincerely,





Ps. Here are some shots illustrating what we do:


FACTORY 92 at Reeperbahn Festival


Current Radio PR


Current Tour PR for MCT


Current Tour PR for FKP Scorpio


c/o pop Update feat. Wine, Gender Equality and Festivals

Sonic Visions: First Keynote Speakers + First Artists Announced

Roskilde Festival 2017 is sold out!


Katy Perry and Lorde are coming to Germany


Eivör today releases her album "Slör" as a special UK version


Venues and timetable for Balaton Sound


Elrow on Balaton Sound


Sziget Festival announces The Chainsmokers, line-up of Colosseum Stage and complete timetable


Praktikum bei FACTORY 92


Roskilde announces the last five acts and publishes the final timetable

Macklemore & Ryan Lewis, Marteria, Biffy Clyro and more announced for Sziget Festival

Finnish music exports surge in Germany


"Best of" world music at 25th Sziget Festival


77 new bands complete the line-up of Roskilde Festival


New acts confirmed for Balaton Sound 


P!nk comes to Sziget Festival 2017


Cooperation Announcement for c/o pop Festival & Convention (16-20 August 2017)

Käpn Peng & die Tentakel von Delphi, VAN HOLZEN and more announced for Europe Stage at Sziget 2017

Armin Van Bueren, KSHMR and more confirmed for Balaton Sound 2017

Father John Misty, Bonobo and more confirmed for Roskilde Festival 2017

22 New Acts Announced for Sziget Festival 2017


A Tribe Called Quest announced along with 28 other acts for Roskilde Festival


18 new acts announced for Sziget Festival 2017


The Weeknd and Den Sorte Skole announced for Roskilde Festival 2017


First names announced for Sziget Festival 2017


First announcement for Balaton Sound 2017


Arcade Fire and more announced for Roskilde Festival 2017

Sziget 2016 Aftermovie released

Foo Fighters confirmed for Roskilde Festival 2017

Charity event Rap4Good

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IMPRINT / IMPRESSUM. © 2012 FACTORY 92. All rights reserved. FACTORY 92 mpx GmbH, Van-Der-Smissen-Str. 4, 3. OG., 22767 Hamburg, Germany. Managing Directors are Christian Holl Buhl & Jan Clausen. Registry court is District Court Hamburg, Germany. HRB serial number is HRB 88319 Hamburg. International VAT number is DE 230141340. Christian Holl Buhl & Jan Clausen are responsible for the content on this site. Editors in chief are Christian Holl Buhl & Jan Clausen. Liability remark: Although we take great care with the inspection of our content, we are not responsible for the content of external links. The sole liability for the content of external websites lies within their owners.