We are a passionately-run and competitively-driven music PR, marketing and consulting agency based in Hamburg, Germany.
We have a rich +10 year history of promoting and marketing quality bands and music brands while working for some of the international music industry’s most influential companies. This gives us unique access to the music, it’s fans and stakeholders coupled with the agency competence and credibility needed to design and execute campaigns that deliver results.
We work both on the domestic and international level. On the one hand we support the business and interests of our clients at home, which also happens to be Europe's biggest music market. Namely the GSA region (Germany, Switzerland and Austria). We thus currently work for clients such as SZIGET, MCT (tours with the likes of Gorillaz, Katy Perry and Kraftwerk), Roskilde Festival, Secretly Canadian (releases with the likes of Whitney, Alex Cameron and Destroyer) and several music export offices (Music Finland, Music:LX, CEEntral Party, etc.) on a wide array of GSA-focussed projects. On the other hand we also work on supporting the interests of our clients outside of the GSA region (especially on neighbouring European markets such as Scandinavia, Benelux, UK and France). We thus currently work on international projects for clients such as c/o pop, Musikmesse Frankfurt, FKP Scorpio and TUTL.
We stick to what we know best – the music (knowing the media, trends, artists, events, consumer behaviors and professional decision-makers).
We apply a both creative and advisory approach towards campaigns, communication and client relations (not just passive sales of standard services, but rather a creative case by case approach, and having the guts to contradict clients if their wishes make no sense when confronted by market realities).
Team FACTORY 92